A logo represents the entire brand with only one symbol, typography or abstract art. A logo is the most important aspect of branding and creating a logo for a brand is the most important step in branding and marketing. Creating a logo and a brand book is like giving a personality to the brand, bringing it to life. 

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We at HoC treat a brand like a person, a person who is trying to evolve and grow. With this mindset we plan the entire brand book and the logo which really capture the essence of the entire brand. Every brand book has a personality of its own which helps the brand to move forward in a particular direction.