Neon Panda
About the Brand
Neon Panda is Central India’s largest gamezone, spread across 80,000 sq. ft. with 50+ games and experiences. Built for families, friends, and thrill-seekers, the brand is designed around fun, energy, and immersive entertainment.
At the heart of the brand is its mascot — a Panda that represents chaos, curiosity, and adventure. This gave Neon Panda a living personality that people could connect with instantly.
Designed to Feel, Not Just Seen
Every content piece of Neon Panda serves a purpose either sales, emotion or awareness. Through each reel we show the emotions and depth of a funzone and how it can be a place for all your memories.
Content Creation
HYPE BUILD To build a hype for the brand and the gamezone coming to Indore, we could not do much, since we had no location ready, no Mascot, during that time we took the help of AI and made a mascot, with that mascot we started the campaign
Awareness Campaigns
From digital AI storytelling to real-world activation across Indore.
For our offline campaign we got a Mascot for Neon Panda and we took him to all the famous and hyped up places in Indore and made him do activities there, we also shot all of the activities and made content out of them, the Mascot was built from scratch only for Neon Panda.
Campaigns
Mascot Launch
We built a real-life mascot from scratch and took it across iconic Indore locations.
City Engagement
The Panda interacted with people, creating viral offline moments.
Content Engine
Every activity was turned into engaging, high-energy content.
Insights
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