
Cocktail Bar: Atelier V
Brand Story & what we do
Story of Vedant & our association- Atelier V started as a bar with a vision to be in the top 30 bars of the world. Vedant Newatia, the founder of Atelier V is culinary enthusiast who has travelled the entire world to study and experience the culinary culture of the world, from that experience he came back to indore and started Atelier V. from the very start HoC has been in partnership with Atelier V to make this vision a reality.
Designed to Feel, Not Just Seen
The grid reflects Atelier V’s understated, design-forward identity, where every frame feels intentional, immersive, and quietly bold. It captures the mood of the bar through detail, texture, and storytelling, creating a visual experience that lingers beyond the visit.

Bar Takeovers
Atelier V has been doing international bar take overs for a while now, it started with Stir bar from Vietnam and from then we have done 4 international bar takeovers and we have made sure we build up the hype in Indore and bring in people to taste the international flavors

Results & Impact
TOP 100
Asia’s Best Bars Nomination
1st
In Central India for Bar Takeovers
Global
Collaborations with Top Bars
Elite
Targeting the Top 1% Audience
Success for Atelier V was never measured in numbers, but in exclusivity, experience, and cultural impact.
Collaterals & Design
Passport Menu
Designed to reflect a global journey through cocktails.
Brand Assets
Menus, posters, and visual systems crafted for premium recall.
Launch Creatives
Signature cocktail menu launch campaigns with high-end visuals.
Content Creation
Appreciation

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