Mitti Cafe
Story of Ankita & our association
Ankita Chaddha is an ambitious entrepreneur. She started Miiti Cafe almost 7 years ago with a vision to make people aware about organic food and building a cafe dining space where people can have organic, healthy yet flavorful food. For the same she wanted to educate the Indore audience about organic healthy eating. Our goal with mitti cafe was always to run campaigns which are not only sales centric but also to make people aware about what the brand stands for.
Designed to Feel, Not Just Seen
The grid is thoughtfully centered around Mitti’s brand identity, while seamlessly highlighting the café’s key USPs in a way that feels cohesive and intentional.
Content Creation
Each piece of content at Mitti is designed to capture the true essence of its theme, where ideation and execution are guided by a deep understanding of the target audience’s psychology, ensuring it resonates with clarity and purpose.
Awareness Campaigns
We collaborated closely with Ankita to create a series of content-led awareness campaigns around food focused on educating, engaging, and building a deeper connection with the audience.
Multiple outlet launches
We believe that Mitti is an emotionally driven brand, people have been coming to mitti for years not only for the food but the people, the vibe and the homely environment and for the launch of the new outlets we focused on the same ideology, to make people involved and connected to the new place.
Campaigns
Mango Campaign
Seasonal storytelling designed around emotions, nostalgia, and cravings.
Food Awareness
Campaigns focused on educating people about organic and mindful eating.
Audience Psychology
Every idea is rooted in understanding human behavior and connection.
